As of May 2023, 67.81% of the total web visits are currently mobile, compared to 32.19% coming from desktops.

This clearly means that mobile usage is here to stay.

Not every small and medium-sized business needs a mobile app, but it could add value in the right situation. Mobile apps can help SMBs build brand loyalty and monitor business relationships, especially if they maintain close contact with customers or business partners. They can also boost promotional efforts, improve customer analytics and facilitate online shopping. Business leaders should explore the benefits of mobile apps to determine if an app could help their business grow.

1. Convenient online shopping

In the digital world, customers demand flexibility when they select and order products and services. Organizations can design mobile apps to inform and conduct in-app purchases.

2. Customer loyalty

Businesses that operate in highly competitive market verticals must put in extra work to cultivate customer loyalty. Mobile apps can offer them an advantage, as they can increase their repeat business opportunities and improve referral rates. They can also boost new product and service adoption rates.

3. Better Customer Outreach

Marketing efforts help businesses inform new and existing customers about new products and services. Mobile apps enhance marketing and promotional activities because they require prospective customers to actively seek out and install the app. In other words, apps draw valuable leads into a business’s marketing reach. Marketing teams can then monitor app usage and employ promotional strategies to target specific users based on their actions in the app.

4. Ease of Shopping

In the digital world, customers demand flexibility when they select and order products and services. Organizations can design mobile apps to inform and conduct in-app purchases. Businesses began to let customers place orders on mobile apps in the early 2010s. Prior to this time, customers hesitated to place product orders – especially expensive ones – on apps. However, as users grew comfortable making purchases on their smartphones, many of them began to prefer this channel. In fact, product orders through mobile devices increased over 20% between the third quarter of 2020 and the third quarter of 2021.

5. Brand awareness

Mobile apps that use push notifications can help keep customers and clients engaged over time. SMBs can reach all or subsets of users with notifications about product news and promotions through the apps. They can also perform granular targeting with information like location and past engagement history.

TAGS: Mobile Apps                                                                                          CATEGORY: Mobile Apps, Small Business